"One in the hand is worth two..." anywhere.
Production is where each project ingredient integrates according to your unique recipe, a.k.a. Project Plan. Every aspect (text, graphics, multimedia, etc.) goes into the development oven to make your final product.
The production phase is a time of great anticipation-and sometimes, even anxiety. Having evolved from concept to blueprint to proof of concept, your project is now being developed behind a "door" of code and technology. Clients receive progress reports as frequently as they wish.
It is important to understand that webs and other interactive media have some complex structural and technical interdependencies. Interactive media, however non-linear, is built on a model of structure and use. Sometimes "small" changes can have a ripple effect. These can always be accommodated, though they may impact the schedule—and ultimately, the cost.
Excellence is the name of the game, so once a project is built, it goes through a thorough evaluation