Process: Discovery
If you don't know where to go, how will you know if you've arrived?
The paradox of project management: all projects begin at the end.
Barring some calamity site delivery is simple—if the choices are made decisively, communicated well, and agreements are upheld. Most people don't realize that this is the hard part, not design and technology.
By getting to know your organization's functions, challenges, objectives, and market audience, Customer-Centered Interactive will discover the context—the factors giving rise to your initiative—for use in the design phase. Your specific objectives are determined in the following areas:
- Enterprise Goals and Capabilities
- Market/Audience Goals and Limitations
- Technical Resource Availability (client and end-user)
- Time/Resource Availability (client and end-user)
Some methods employed for more in-depth context discovery:
- Competitive Analysis
- Marketing Plan & Historical Survey
- Online Surveys
- Pre-existing Research Analysis
- Focus Groups
- Click Tracking (web media)
- Prototyping & Usability Testing (web media)
With a firm grip on your project's context, it's time to propose a solution 
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